DuPont

Some tragic events In the asses alerted the public to the devastating effects that a iatrogenic substance can have on a developing fetus, although the drug may be perfectly harmless to the mother. Doctors had prescribed the drug thalidomide for pregnant women as a tranquilizer, but they discovered that the drug caused fetal defects such as missing arms, legs, hands, and feet, in addition to many soft tissue malformations. Fetal defects [191 included both physical and functional alterations, such as the possibility of growth retardation, deformities, behavioral problems, genetic alterations, or a higher than aroma tendency to develop cancer.The Du Pont policy E. L. Du Pont De Memoirs & Co. , the world's largest chemical manufacturer, has long been concerned with chemical toxicity and exposure. Du Pont uses only a small number of hazardous substances – such as lead, aniline, and redistribution – that require special control. Over the years, the company has promulgated sev eral policies dealing with reproductive hazards, particularly one that addressed the problem of fetal damage from chemical exposure.If Du Pont discovers that a chemical is a developmental toxin (toxic to the fetus), the company first uses engineering and administrative procedures to eliminate the risk of exposure or to reduce it to an acceptable level. Engineering procedures: special ventilation equipment administrative procedures: regulation of exposure time, use of protective clothing However, If no â€Å"acceptable exposure level† has been determined or If engineering and administrative procedures cannot reduce exposure to an acceptable level, the Du Pont policy read: â€Å"females of child bearing capacity shall be excluded from work areas†.The feminist organizations protested, Incriminating this policy as a clear form of gender discrimination. They claimed that a considerable number of women are excluded from very well payday jobs, and requested the right for any fertile woman to Du Pont rejected the suggestion that a woman who was appraised of the health risk could then sign a legally valid waiver, because the exclusionary policy was to protect the fetus, not the woman.Under this policy Du Pont stated that â€Å"the waiver of subsequent claims by the female worker would be of no legal significance because the deformed fetus, if born, may have its own rights as a person which could not be waived by [21] the mother. Although some state supreme courts upheld this position, omen's groups continued to view protective exclusion as sex discrimination, especially given the growing evidence that industrial chemicals that can affect a future fetus may also adversely affect the male reproductive system.Du Pont considered the excluded party's sex to be irrelevant, on grounds that the policy's goal is to protect the susceptible fetus. Du Pont noted that â€Å"the complexity of the issue lies in the separate, but not separated, nature of the affected g roups – fetus and females†. Du Pont excluded women only because they are capable of becoming pregnant and bringing the fetus into the workplace. Du Pont regarded the difficulty of determining pregnancy during the early stages, when the fetus is most vulnerable to damage, as a sound reason for the exclusion policy.However, women's advocates continued to view companies such as Du Pont as simply remiss in developing technological solutions for the control of embryologist. A common union complaint is that industry makes the worker safe for the workplace to the point of exclusion, rather than making the workplace safe for the worker and fetus. Management, however, contends that acceptable levels of exposure cannot be achieved using available risk data. 1991 US Supreme Court's decision In January 1981 The New York Times examined a startling development in the nation's workplaces.Fertile women workers were, in increasing numbers, electing to undergo voluntary sterilization rat her than give up high-paying Jobs involving exposure to chemicals that are potentially harmful to a developing fetus. This disclosure precipitated discussion of a new civil rights issue with questions raised about whether a company should be aloud to discriminate against a woman to protect her unborn child, or whether the practice of keeping a woman out of certain well-paying Jobs because she was fertile was simply another form of sex coordination in the workplace.Ten years later, on March 20, 1991, the US Supreme Court decided in the case of Auto Workers v. Johnson Controls, Inc. [a relatively obscure company, manufacturing car batteries] that employers cannot legally adopt fetal protection policies that exclude women of childbearing age from a hazardous workplace because such policies involve illegal sex discrimination. However, the Supreme Court decision was, in some respects, narrow. It left American corporations in a state of uncertainty about what type of policy would effectiv ely protect fetus from reproductive hazards.

Zarai Taraqiati Bank Limited Essay

Zarai Taraqiati Bank Limited (ZTBL) formerly Agricultural Development Bank of Pakistan (ADBP) is the premier financial institution geared towards the development of agriculture sector through provision of financial services and technical know how. The restructuring of former ADBP is being carried out with the aim to uplift the agriculture and rural sector by raising farm productivity, streamlining the institutional credit and increasing income generating capacity of the farming community. ZTBL was incorporated as a Public Limited Company on 14th December, 2002. ZTBL is dedicated to serve the needs of the farming community, by delivering financial products and technical services on a competitive and sustainable basis, in a convenient, efficient and professional manner, leading to success of the Bank and the farmers. ZTBL is working continuously to fulfill and satisfy the market requirements, keeping pace with emerging technologies in the field of Agriculture Sector and satisfying customer’s needs .ZTBL understands and believe in the importance of its customers and fulfillment of their needs. ZTBL is constantly adopting different strategies that aim to support and reinforce its competitive position. As jobs in today’s dynamic organizations have become more complex, so every organization needs to have well trained and experienced work force to perform the activities that must be done. As the requirements for jobs are changing very fast, the importance of employee’s education has increased . When jobs were simple and easy to learn, there was little need of employees to upgrade their skills. Traditionally, the aim of training and development has been to ensure that employees can effectively accomplish their jobs. But today , the business environment has changed, with intense pressure on business firms to stay ahead of the competition through innovation and re-invention. By definition training and development refers to the process of obtaining and transferring knowledge, skills and abilities needed to carry out a specific activity or task. Training is basically the process of increasing the knowledge and skills of an employee for performing current job given to him or her. It is a short term process when new employees are selected, placed and introduced to a new organization, they must be provided with training facilities so that they can be able to perform their jobs efficiently and effectively. Employees who are trained regularly are will motivated, well mannered and have enhanced confidence and self esteem. In short, training and development prepare and enhance employees’ knowledge and skills enable them to adopt new technology, the changes that are happened or going to happen inside the organization and working environment. The right employee training, development and education and the right time provide big payoffs for the employer in the form of increased productivity, contribution, knowledge and loyalty. Human Resources are the most important and valuable assets for each and every organization, with Machine, Materials, and even money can do nothing without human power. According to Abiodun (1999) training is a systemic process of development of knowledge, skills and the altering behavior of employees in a direction that will achieve organizational goals. Adeniyi (1995) submitted that employee training and development is an activity that can significantly contribute to the overall the effectiveness and profitability of the organization. Oribabor (2000) says that the aim of training and development to develop competencies such as technical , conceptual and managerial advantages for the furtherance of individual and organizational growth, also Isyakn (2000) identified that this process â€Å"training and development† is a continues one. Among other school that has highlighted the significance of Training and Development are Akintayo (1996), Graig (1976) and Oguntimehin (2001). They have postulated the functions as follows : Increases productivity improves skills and knowledge, improve the quality of work, enhance the use of tools and machines, reduces absenteeism, turn over, reduces waste, accidence and other over head costs, expel out dated skills, method, technologies and capital management etc. Misko (2008) identified that where learning become integrated into work place practices, firms are more likely to be innovative, extend learning and reward employees.

Couple of Questions to answer. two paragraphs for each Essay

Couple of Questions to answer. two paragraphs for each - Essay Example The shifting of power over finance from king to parliament was one of the central factors that helped in the steady extension of political liberties. Power shifted from the king to those who possessed money, but economic and political benefits were not spread uniformly to sections of the society†. (Democracy) The preliminary duty of a criminal justice system in any parliamentary democracy is to protect life and property of its citizens. It should maintain the law and order of the country. Any intrusion from inside or outside should be tackled by the criminal justice system. The culprits must be produced to the court and the court will take necessary actions against the culprits if they found guilty of doing the crime. Harvard Law Review in 1949. The fictitious case revolves around explorers who cannibalize a member of their team and the five Supreme Court judges who provide opinions on what should be done with them† (The Case of the Speluncean Explorers: Nine New Opinions) Even though the members of the explorer team did this crime in order to survive, it cannot be justified since nobody have the right to take life since they cannot give it back. This crime can be justified up to certain extent as per law since no other options were left for them and moreover they have taken the opinions of others before committing the crime. But morally their crime is not justifiable. Law and morality have a definite relationship. It is difficult for the street patrol police to do the civil order policing. The psychology of the mob will be different and hence specially trained police is required to control them. Force may not be a good weapon in controlling the agitations from the mob. Only a psychological approach can be a useful one dealing with the public protests. Street patrol police are usually trained to deal with criminal groups of smaller number. So they

World Trade Organisation Law Essay Example | Topics and Well Written Essays - 2000 words

World Trade Organisation Law - Essay Example Since 1947, many General Agreement on Tariffs and Trade (GATT) panel reports proposed that "the burden of establishing a violation under Article XXIII: 1(a) of the GATT 1947 was on the complaining party"2. "As early as 1952, in Treatment by Germany of Imports of Sardines, concerning a complaint by Norway, the panel clearly put the burden of establishing a violation of the GATT 1947 obligations at issue on the complaining party."3 Many other panel reports followed to confirm this proposition. In 1978, in EEC - Measures on Animal Feed Proteins, the 1992 report in Canada - Import, Distribution and Sale of Certain Alcoholic Drinks by Provincial Marketing Agencies and the 1994 report in United States - Measures Affecting the Importation, Internal Sale and Use of Tobacco. Nevertheless, it is the 1997 panel report United States - Measures Affecting Imports of Woven Wool Shirts and Blouses from India which under the GATT 1994 constitutes the reference in the Burden of Proof issue and confirm ed that it is the complainant who should bring the proper pieces of evidence in order to prove his complaint. We will try in the following essay to explain the different rules that guide the admission, submitting and admissibility of evidence, and we will focus on the current system of Burden of Proof by analyz... Subsequently, and still at the same meeting, the party against which the complaint has been brought shall be asked to present its point of view."4 In the idea of the complainant having to show Burden of Proof, it is his duty to present the necessary evidence to prove his case. The complainant is the first party invited to do so and then the other party, the respondent, will have the possibility to present its own evidence. The evidences are usually presented at the first substantive meeting in order to build the case. This is the usual conduct of the dispute settlement procedure. Nevertheless, in Understanding on Rules and Procedures Governing the Settlement of Disputes5, we are presented the Argentina - Textiles and Apparel dispute where Argentina has argued in his appeal that evidence should not have been accepted after this first substantive meeting and that it was inconsistent with Article 11 of the DSU. Argentina requested the evidence to be rejected but the Panel replied that it gave sufficient time to Argentina in order to prepare for this new submission. It finally stated: Article11 of the DSU does not establish time limits for the submission of evidence to a panel. Article12.1 of the DSU directs a panel to follow the Working Procedures set out in Appendix 3 of the DSU, but at the same time authorizes a panel to do otherwise after consulting the parties to the dispute. The Working Procedures in Appendix 3 also do not establish precise deadlines for the presentation of evidence by a party to the dispute. It is true that the Working Procedures 'do not prohibit' submission of additional evidence after the first

Technology good or bad Research Paper Example | Topics and Well Written Essays - 1000 words

Technology good or bad - Research Paper Example Many new gadgets in the telecommunication industry, service industry as well s manufacturing are finding their away to the market each day, all determined to change our lives in one way or another. These changes in our lives are what we rate the advancement of technology. While it was not possible to use a phone device to make video class a few years ago, today, it is possible to do more than that and include teleconferencing. Technology has surely brought a new life to the global world. However, many have never thought about the impacts of technology to the negative and are only interested with the positive sides. The truth is that technology has created a much worse world than it used to be few years ago. An article in the CIO Enterprise Magazine by Gunasegaram (1999) elaborated that one thing that has affected the corporate world is the advent of the new technology. According to this report while several years back people could concentrate on their work and production was expandin g rapidly, currently employees can sit the whole day watching movies, chatting in social networks or reviewing irrelevant material over the internet during working hours. A survey carried out in there years to determine the effects of computers in the corporate world revealed that it has taken mangers another burden to devise ways of surveillance and tracking computers and network usage to ensure that employees do not visit unnecessary sites during production hours. Though the measures have been somehow successful, the report indicates that still 83% of companies involved in this research required more monitoring and even had to warn employees of the consequences if caught in such activities (Gunasegaram (1999). Though computers have been acquired by firms to enhance productivity and make work easier and faster, employees have turned them to tools of lazing around. A company has to undergo extra costs in designing software that have to guard the same employees against visiting the p rohibited sites in the work place. This is one of the challenges of technology in the corporate world. Education is another area that has experienced many challenges as a result of technological developments. Though the use of information systems eliminates the geographical and communication barriers, this has been at a high cost in the education sector. Students and young minds cannot differentiate between the real and virtue realities as a result of the technological gadgets. The result has been that the student fraternity has been confused in emulating virtual superstars whom they are in most cases obsessed with, in the expense of their studies (Hutchby and Ellis, 14). Movies that have become a daily encounter in the lives of children have resulted to a loss of generation that cannot differentiate reality with the virtual content that are shown in movies. Though there has been some kind of innovation as a result of this (Hutchby and Ellis, 13), many students have ended up living confused lives and obsessed with movies and other virtual images that are readily available overt the internet. This has downgraded the level of education in schools. Technology has reduced the education in schools to cyber theatrics, and has lost meaning of schooling as originally designed to be. In the earlier years, teachers were supposed to guide students through in class and develop a higher rapport in understanding their students. Currently, many schools are

Pre-testing of Advertisement before Launching Essay

Pre-testing of Advertisement before Launching - Essay Example Coulter (2005. pp43-44) termed this as attitude change as a function of information processing & "persuasive communication". Coulter termed the attitude change as quantitative effect of advertisement and variation in thinking as a result of advertisement as qualitative effect of advertisement. Chaudhuri (2001. pp275) discovered some evidence of the effects of advertisement that the dimensions of customer emotions are strongly linked with the perception of risks in purchasing products & services. In fact the author also established that negative emotions have much stronger influence than positive emotions the in way that the same create threatening consumption scenarios for customers thus leading to negative perceptions of risks pertaining to the products & services. Also it was observed by the author that the perceptions of risks are more prevalent in products where the customers tend to actively analyze the pros & cons of acquiring them. It was surprising to be observed that alcohol & cigarettes, in spite of display of clear warning messages, were highly consumed by the users given that they buy these products more because of addiction rather than need. In this context, the author also appreciates the comment by Wang and Minor (2008. pp198) that "Marketing research needs to pursue more precise, comprehensive, and unbiased measurements of the psychological processes to reflect a broader and deeper intellectual understanding of the human mind's mechanism". Looking into these complex expected reactions of consumers, it is highly risky to launch an advertisement to customers without carrying out psychological effectiveness tests of the campaigns. In fact, if the advertisements are launched without such tests and the results are disastrously negative perceptions in customer's mind, then the damages thus caused may take ages to be repaired and sometimes may even get rendered as absolutely irreparable. For example, in a very recent research Hansen and Strick et al (2009. pp145) challenged an old myth that humour makes the impact of an advertisement very effective. After an impressive survey on this subject they realized that humour in advertising reduces memory of brand names as it distracts the customers from brand names from even within the advertisements. They discovered that customers only remember the humour but not the company and its brand names. Also, customers may not take such products seriously although they appreciate the humour a lot. This discovery may shatter empirical generalizations that have been letting millions of dollars getting shed on some conceptual framework that is traditionally perceived to be effective only to be realized now that the output was more damaging and against the objectives of the campaign. This justifies that campaigns should be tested effectively before they can be launched to actual end customers. Having said that, it needs to be understood and emphasized that this is not an easy phenomena. The advertisement designers need to come out of the shell and comfort zone and be ready to face the criticism from the testers of the advertisement. The testers need to be certain individuals that have no stake

Business law Assignment Example | Topics and Well Written Essays - 500 words - 1

Business law - Assignment Example The feeling or ignorance pertaining what is happening makes the practice appear ambiguous. The practice worked in the sense that the rich folks controlled the market. Therefore, they had power that determined the flow of income within the market. This increased the mobility of physical cash leading to difficult economic situations arising within the economy. However, the situations did not affect those who pioneered them. Instead, they affected the poor persons within the communities. The parties involved include Hank Paulson, who is a treasury secretary. Initially, he headed Goldman and was the secretary during the time of crisis. On the other hand, Tim Geithner was an appointee tasked with overseeing the effectiveness of the system, and managed to be among those that facilitated the downfall of that system. Most people in the movie have different moral philosophies that justify their actions. They do actions that only serve their personal interests without considering what others may be going through at any one moment in time. Therefore, the principles that the people exhibit have a relationship with what they perform. For instance, Dick Fuld lost his job because he facilitated the downfall of one company. Thus, this showcases him as having some of the worst management principles that lack quality leadership. In addition to causing the downfall, he made away with huge lump sums of money making other people lose their valuables such as money and jobs (Ferrell et al. 160). The parties in question could have experienced different situations had they used different moral philosophies. Such philosophies include applied ethics, which potentially takes a person’s problems and tries to find out the right and wrong concerning the situation. The other philosophy is normative ethics that only makes an assessment of those factors enabling people

Pick one of the topic on the attachment Essay Example | Topics and Well Written Essays - 1000 words

Pick one of the topic on the attachment - Essay Example It is the responsibility of the project manager to ensure that the organization selects the right project. For the survival of the project, adequate resources are vital which will ensure its sustenance to the final stage. The projects requires being in line with the organizational goals. Periodical review of the program is necessary for the achievement of its set goals. In case, the planned outcome and the actual outcomes are not in unity, the management team conducts a review on the entire project regarding the allocation of resources and carries out necessary changes to ensure the achievement of major objectives (Brennan, 2011). The team company assists in the formulation and the enforcement of different policies and standards that govern the implementation of the program. For example, the team comes up with some strategic goals, such as those related to the IT area and be able to weight the project basing on the outcome. The reason for weighting the outcome is to determine if the project is significant enough and hence worth undertaking. The team company monitors the projects progress and reports to the project management team for necessary actions. The step is thus subject to consider as being among the best practices in project management due to the active monitoring of the projects. The issue here is that companies come up with projects but fail in implementing them due to lack of adequate management of company strategies. In this regard, project portfolio management becomes an essential tool for the success of a project. The team company engages in outlining the resource requirements for the completion of the projects followed by seeking necessary funds to finance the expenses. Every stage of the project lifecycle is important for its success. The processes begin from the conception of the project, planning, implementation,

Microeconomics and the Laws of Supply and Demand Simulation Essay Example for Free

Microeconomics and the Laws of Supply and Demand Simulation Essay Based on Webpedia (2014), microeconomics is the interaction and behavior of individual components within an economic system. About the flip side, yet, he claims that macroeconomics examines the market as an aggregate. While microeconomics has a slim viewpoint of the market, macroeconomics examines the market from a wide standpoint. In the University of Phoenix simulation (n.d), for instance, Atlantis metropolis is a little and pleasant town with sufficient infrastructure, rendering it acceptable to custom. This is often considered as the macroeconomic view of the town because the investigation covers a wide spectrum. The simulation more signifies that there exists a low-traffic and hardly any pollution and low-crime rate. This confirms a more narrow outlook of the metropolis, looking at individual elements of the city which makes it conducive living environment. Acceptable infrastructure can be a generalized notion making it a macroeconomic view of the town. The reference of the parks and home narrows down the area into two sublets of infrastructure, in other words, home and recreational services. A change to the right of the supply curve would suggest that theres been a subsequent rise in the offer of 2-bedroom flats. This was due to a growth in demand impacted by the truth that a brand new firm, Lintech, moved to the town, and there was consequently a population increase along with a subsequent boost in demand of 2-bedroom flats. The entry of new residents had an in earnings, which produced them favor detached houses. Goodlife went farther and converted 400 flats from their 3200 into condos. Equilibrium is the level where the demand and provide curve fulfill in the center. The equilibrium value was initially at $1050 , along with the amount provided was 2000 flat units. A change to the proper in the demand curve, occasioned by means of a growth in populace from Lintech, raises the cost of the models supply staying persistent. When it c omes to decision making, itll be wise for the provider to raise the supply. Yet, change in the tastes of the customers occasioned by means of a rise in income amounts meant demand would fall. A  reduction in need of the 2-bedroom flats on account of modify in tastes lead into a drop in supply, and thus, the demand and also the offer curves would switch to the left. The shift in provide were more compared to the shift in-demand, for instance, it might imply that there will be a deficit in the equilibrium rental fee significance that supply is going to be lower than whats needed. Meaning, the business will need to offer fewer flat units compared to the potential client is prepared to invest to them. The rental rate would need to increase therefore the amount needed reduces until there exists a decrease in deficit. This technique goes on until a brand new equilibrium point is achieved. These forces are at the mercy of different variables to the side of both consumer and provider. For instance, a growth in demand will likely be at the mercy of not only cost, but additionally taste and tastes, the income degree of the customer marketplace and also the size of the marketplace. Growth of supply can be impacted by several other variables for example cost of associated items, dimension of populace and others. In the telephone sector, for instance, the desire is principally geared by pricing, but other variables should be placed into play. Why really would one consider purchasing an iPhone when its deemed really pricey? It really is just since the Apple telephone organization has arch out a market in supplying outstanding quality telephones which are user-friendly. Hence it is imperative to think about the marketplace tendencies to ensure ones merchandises are almost always useful. Microeconomics, as mentioned before, deals and intermingles together with the individual models of the market. In the real-estate business, microeconomics will take a look in the many liv ing conditions of distinct portions of the town and ascertain who dwells there. Microeconomics might assess the person facets which could change an industry, for instance, growth in income, populace designs and client preferences in real-estate. An rich place may have fewer lodging components directly proportionate to the few who make high wages, and not as wealthy places could have more folks because of the exceptionally affordable housing components. Equilibrium in essence will be a culmination of cost and amount ascertained in the micro-level. Price elasticity of demand stems from customer’s responsiveness or sensitivity to changes in price (Colander, n.d, ). In the simulation, a rise in cost caused a reduction in the need of flats. The simulation  advocated the purchase price ought to be optimized to attain maximum gains, while in exactly the same time making sure the pricing would be advantageous to the client. That is the stage of equilibrium. Costs above this level would result in excess and costs beneath would cause a deficit. The simulation continues to be powerful in establishing the potency of the powers of demand and supply. In the simulation, a rise in cost caused a reduction in the need of flats. The simulation advocated the purchase price ought to be optimized to attain maximum gains, while in exactly the same time making sure the pricing would be advantageous to the client. That is the stage of equilibrium. Costs above this level would result in excess and costs beneath would cause a deficit. The simulation continues to be powerful in establishing the potency of the powers of demand and supply. References Colander, D. C. (n.d). Microeconomics ninth edition (9th ed.). Retrieved from The University of Phoenix eBook Collection database PRICE ELASTICITY OF DEMAND. (2014). In Webpedia. Retrieved from http://www.amosweb.com/cgi-bin/awb_nav.pl?s=wpdc=dspk=price+elasticity+of+demand University of Phoenix. (n.d). Applying Supply and Demand Concepts [Multimedia]. Retrieved from University of Phoenix, ECO365 website.

Communication and Crisis paper Essay Example for Free

Communication and Crisis paper Essay When a certain crisis is going or a situation at the time then the emergency management office is going to be communicating with one another inside of the office and also outside of the organization as well. When dealing with and issue or matter however you look at it no matter what but also sometimes to it can be very difficult for the organization to meet up with one another at the time to get information about what is going on in the community or town during the time. But when you are working with so many different organization at the time communication can be hard for all of them that why you to come up with an idea for the groups or organization when discussing a certain topic with information you have it must be a design timely matter for things to be cover and also each member must be available while working with one another and also be very cooperation to when it comes to the organizations so you won’t cause the public to have an panic attack about the matter that is going on in the community. That which could cause a lot more of problems down the line for the town as well your own self while a crisis is going on that is why the emergency management office have to be very carefully what they say on news and television and the radio broadcast station about a crisis so they don’t put people under more pressure while communicate about the crisis that is involved the community. When a crisis is taking place at a certain time there are going to be many advantages and challenges with every organization as well to for the public no matter what. The one thing you have to do is make sure there are no challenges or advantages that might make the people in the community have a panic attack or a nervous breakdown while a crisis is going on that which  harms them at the time. But when the emergency management office get certain information about a crisis at the time they must get expertise information from other resources that is adequate when dealing with a certain matter that is why they take precautions also to as well to. Because when a certain crisis is going on people can breakdown under pressure so this is why the organizations should be prepared for things like this also there should be more integrated communication plan in place while collaboration with one another at the very moment about a topic or crisis. Differences in communication processes what one has learned from the scenario and how one might incorporate that knowledge to improve healthcare communication strategies? I know there are so many different types of communications processes that you can used when dealing a certain situation or crisis at the time. But also you must have effective communication with one another while a crisis is going on and making sure you have a better understanding as well to. I think the best way to go with communication method is the effective way because every little thing will be on the television, news station and the radio station along with the social media to because when a certain crisis is going on at the time one must find a way to communicate about the situation or matter that is why now it is a lot more of technology available to communicate today around the world. When trying to send a message out to others that is why one must find out what communication strategy method work for them best when trying to improve healthcare communication skills with one another at that time in the field of medical. Appropriate technology like social media and how technologies may be used to enhance communication when a crisis is going or even an certain situation at the moment there are certain things that should be used and appropriate to use or say in the social media while you are reach out to a lot of people around the world at the time like this. Because sometimes people can go online and add more things about the crisis or situation that might not even be true at all that is why the organization must be very carefully when sending out a message to the public about a certain topic or matter also the  social media must have information to back up a crisis that is happened while they are communicate about topic with information that is mostly reliable and telling the truth as well also before it even get out to the public. Because you don’t want to send out the wrong message to the public because that will be worldwide no matter what also the technology should enhance their communication skills during and time like this in the social media but in the healthcare field they should try to come up with a lot more of communication theory that is going to be very effective in a crisis by having more advancement in technology. How technology may be used differently now then it was during the crisis is in certain crisis at the moment that is going on one must use the appropriate communication skills strategy that fit them very best to their ability with the most accurate information in an crisis form of communication that is being broadcast all over the different types of networks at the very important moment. This is why one must have a certain type of communication method while working with technology today in the social media spotlight that is going to be on the local television stations and radio station as well also to for the emergency management technologies while they are reaching out to the population around the world about a main disaster crisis at the time with updated information in a more timely manner. Media opportunities during a crisis The media have so many different opportunities when it comes to an crisis that is taking place at the time with television airtime and news station and radio station as well also to with the newspaper no matter what. Because this is a lot more of good media time for them with many more opportunities as well when they look at it for the time being that which will put them on top in the big spotlight by promote their self and business to because they know many people are going to watch the news for information about a certain crisis or issue that is being broadcast as well that is going be good for publicity In an crisis that is going on at the moment it is an essential to have good  communication skill for the people inside of the community at the time by let them know what it is going and also by not causing any problems or panic attacks by trying your best to describe what is being done as possible to prevent this matter. By having good communication skills strategy when it all comes down to communicating with each other in all of these types of organization in the field so everyone can get the information in a timely manner and order as well to. But however you look at it there are going to be some challenges and advantages while things is being address to the public about certain situation when talking to the community and town of people. And also when one is discussing an crisis at the time they must make sure it is appropriate to the technology as well also to with the social media that they are going to using in the spotlight and also this is a very good opportunity to the media as well to while a crisis is going on that is a competitions. References Du Pre, A.(2005) Communicating about health: current issues and perspectives (2nd Ed) Boston, M.A MC Graw Hill J, S . H . Randolph, T.B. (2002) toward a synthesis model for crisis communication in the public sector Journal of business and technical communication Retrieved on June 13, 2013 from proquest database Stephenson D, R (1982) How to turn pit falls into opportunities in crisis situation: public relation quarterly retrieved on June 14, 2013